Hello, I'm Waleed
Analytics Consultant
& Data Scientist
7+ years delivering BI dashboards, analytics insights and ML models for enterprise clients including Levi's, AstraZeneca and Toyota. Top Rated on Upwork with 100% client satisfaction.
What I can build for you
From BI dashboards and AI chatbots to predictive models and full websites — each service is grounded in real client work, enterprise and independent alike.
BI Dashboards & Reporting
Enterprise dashboards spanning Product Performance, Market Comparison, Business Analytics and Marketing Reporting — built in Power BI, Tableau and Looker Studio and tied to real decisions.
Analytics Migration & Automation
Move CVM, reporting and ETL pipelines to modern stacks — BigQuery, Azure and automation-first.
Marketing & User Journey Analytics
Google Analytics, GTM and funnel analysis to connect marketing spend to revenue outcomes.
AI Chatbots & Assistants
Custom AI-powered chatbots and assistants built on LLMs — for customer support, internal tools and workflow automation.
Forecasting & Predictive Modeling
Revenue forecasts, demand planning and time-series models for retail and e-commerce at scale.
Risk & Credit Scoring Models
Credit risk models for banks and loan portfolios, built with validation-first ML pipelines.
Custom ML Solutions
From segmentation to recommendation engines — production-ready models tailored to your data.
Web Development
Clean, fast, production-ready websites and web apps — from business sites to data-driven dashboards.
Tools I work with daily
7+ years of production work across the full data stack — from Power BI and Looker Studio dashboards through BigQuery and SQL to Python ML pipelines.
Case studies from the trenches
Most of my work is under NDA, so what follows are anonymized narratives focused on the problem → approach → outcome — the shape of the work and what it delivered.
Companies I've worked for
Organisations behind the work
Enterprise projects delivered through Lynx Analytics; remaining engagements sourced independently via Upwork.
7+ years of shipping work that matters
Senior Data Scientist
- ›Lead analytics for Levi's and AstraZeneca — retail forecasting, CVM migration, healthcare BI.
- ›Spearheaded Levi's CVM Analytics migration, optimizing data workflows across China, US, Europe.
- ›Built Patient Model Wizard integrating Power Apps, Power Automate and Python for AstraZeneca.
- ›Mentor junior team members in dashboard development and ML best practices.
Data Scientist
- ›Developed Python models for assortment optimization, revenue forecasting and pricing for Levi China.
- ›Designed and maintained dashboards for Levi's China, US and Europe e-commerce reporting.
- ›Built Funnel Metrics and Out-of-Stock Analysis reports for Levi US.
- ›Engineered market comparison and performance tracking dashboards for AstraZeneca.
Freelance Data Scientist
- ›Achieved Top Rated freelancer status on Upwork with 100% client satisfaction.
- ›Power BI reports for Toyota (Australia & Ireland) assessing auto loan risks.
- ›Credit scoring model for a microfinance bank (direct engagement) reducing default risk.
- ›Looker Studio dashboards for Estliving analyzing user journeys via Google Analytics.
Advanced Analytics Intern
- ›Built customer segmentation models using k-means and hierarchical clustering.
- ›Developed real-time BI models from transaction data.
- ›SQL-based data extraction and reporting for category insights.
Software Engineer
- ›Resolved software performance issues using SQL and Linux.
- ›Root-cause analysis driving measurable system improvements.
What clients actually say
“Extraordinary talent and a super friendly, helpful contractor to work with. Highly recommended for reporting and BI projects from simple to very complex. Great experience working with Waleed.”
A decade from Lahore to the C-suite dashboard.
I started as a computer science student with an unusual conviction: that data was going to matter more than most people realized. A decade later, I'm building the models, dashboards, and analytics systems that run enterprise decisions at enterprise clients across three continents.
My sweet spot is translating data into clear business decisions — dashboards executives actually open, analytics that move revenue and ML models that get deployed in production. I've delivered across retail, pharmaceutical, automotive finance and microfinance, with clients spanning three continents.
I don't do dashboards-for-dashboards'-sake. Every project I take on answers: what decision does this unlock?
BSc Computer Science at FAST — Pakistan's top CS school.
Software Engineer at i2c. Built the SQL, Linux and debugging instincts that still ground my work today.
MSc Data Analytics at RMIT Melbourne. Dean's List. Interned at Coles doing ML segmentation.
Freelanced on Upwork. Built credit models, analytics dashboards and earned Top Rated status with 100% client satisfaction.
Joined Lynx Analytics, Singapore. Promoted to Senior in 2024. Leading work for Levi's, AstraZeneca.
Education, certs & publications
Education
Certifications
Publications
Let's build something
Whether you need a BI dashboard, a forecasting model, an AI chatbot or a website — I typically respond within 24 hours.